The Best Marketing Budget Is No Marketing Budget (Joe Webb)

Joe Webb is the founder and president of DealerKnows Consulting, a sales-training and consulting firm for automotive dealerships. Joe started out in liquor, wine and spirits marketing before taking a class on how to sell cars, and getting kicked out of it on day two. He sold cars anyway "for research," discovered he could out-work everyone in the room, and became the person who figured out the internet side of the dealership before most of the industry knew it mattered. He wrote for the trade magazines, started speaking at the conferences, and in 2008 launched DealerKnows. Eighteen years and roughly 180 talks later, he's never spent a dollar on marketing, every client has come from making himself the authority in his space. Expect to learn why marketing best practices carry across any industry, how Joe thinks about AI as a supplement to sales rather than a replacement, the three things dealerships get wrong (people, processes, and tech) and the mindset shift that fixes them, why becoming the authority beats buying ads, and the discipline of running a firm like you actually show up to work, and much more… - 0:00 Intro 0:22 From liquor marketing to car sales 1:30 Getting kicked out of the car-sales class 2:21 Owning the internet side of the dealership 3:23 Starting DealerKnows in 2008 6:16 It's not about cars, it's about influence 6:57 Changing the reputation of car sales 8:08 Marketing is marketing: best practices travel 11:08 AI in dealerships: a supplement, not a replacement 13:52 What dealerships get wrong 15:33 Think like a multi-million-dollar business 16:59 How DealerKnows markets itself 21:45 Become the authority to be sought after 25:14 Dress and work like you mean it 26:55 Start your own company young - 🔗 Guest & Resources Connect with Joe Webb:   / josephwebb   Website: https://dealerknows.com - Get in touch in the comments below or head to... LinkedIn:   / mikulaszach   Apply to be a guest: https://consultingrainmakers.com/ Email: mikulas.zach@agenteedigital.com