AI Brought the Lead, a Human Closed It - Rich Thomas, CHAOS Moto

Three new customers in one month came from one habit - calling an AI-sourced lead back within an hour. Rich Thomas, co-founder and VP of Sales at CHAOS Supplies and CHAOS Moto, on why AI can find the buyer but a person still closes the deal. - CONNECT WITH RICH - LinkedIn:   / richard-thomas-b8722915   - CHAOS Moto: https://chaosmoto.com/ - CHAOS Supplies: https://chaossupplies.com/ - CHAOSRXOptics: https://chaosrxoptics.com/ - "AI might have brought me there, but I want to talk to somebody." - IN THIS EPISODE - hiring someone who is different from you - handing off the work that bores you - forty AI agents in the back office - a website that shows AI visitors what they searched for - why AI only gets you part of the way - calling leads back within an hour - attribution and the messy middle - why big purchases still need a person - the prescription safety glasses that never fit - fishing with AI and salespeople together - reinvesting AI gains instead of cutting staff - CHAPTERS - 0:00 Meet Rich Thomas of CHAOS Moto - 1:10 The hardest problem: motivated people with their own dream - 2:28 Hire someone different, not a copy of yourself - 4:10 Really good, but not so good they leave you - 7:13 Is entrepreneurship innate? - 10:34 Hand off the work that bores you - 12:35 AI without shiny object syndrome - 14:27 Forty AI agents in the back office - 15:01 A website that shows AI visitors what they searched for - 16:29 AI gets you there, then you do the rest of the work - 16:54 Why speed to lead matters more with AI - 18:20 Three new customers from calling back within an hour - 19:46 Attribution, the messy middle and sales vs. marketing - 23:06 A generation that buys with no human interaction - 25:49 AI brought me there, but I want to talk to somebody - 25:53 The best salespeople and post-hoc justification - 27:40 The prescription safety glasses that never fit - 30:11 Fishing: AI skims the surface - 30:59 Reinvest AI gains instead of cutting staff - 33:02 What CHAOS is: great parenting and a bedroom startup - 35:04 Wrap-up - READ THE FULL RECAP - https://unscriptedsmallbusiness.com/r... - SPONSORS - uSERP (sponsor): https://userp.io/ai-seo-agency/ - Oleno (sponsor): https://oleno.ai/ - ClearLead Digital (sponsor): https://www.clearleaddigital.com/stra... - Sponsor disclosure: uSERP, Oleno and ClearLead Digital are paid sponsors of the Unscripted podcast network. Links to them are marked as sponsored. - THE UNSCRIPTED PODCAST NETWORK - Unscripted Small Business: https://unscriptedsmallbusiness.com/ - Jake Melendy on speed to lead: https://unscriptedseo.com/jake-melend... - Keith Perhac on attribution: https://unscriptedseo.com/keith-perha... - Unscripted SEO: https://unscriptedseo.com/ - Jeremy Rivera: https://jeremyriveraseo.com/ - SEO Arcade: https://seoarcade.com/ - #SmallBusiness #SpeedToLead #AIForBusiness #SalesTips #UnscriptedSmallBusiness