Murder, Betrayal and a Lost Empire | The Entire History of Gucci

‪@EmpireTabOpen‬ The entire history of Gucci in 10 minutes. In this Gucci documentary, we tell the true story behind House of Gucci: how Guccio Gucci, a young man who once worked at the Savoy hotel in London, built one of the most famous fashion houses in the world, and how the Gucci family ended up losing it. From his tiny leather shop in Florence in 1921 to the bamboo bag and the horsebit loafer, from family feuds, lawsuits and Aldo Gucci’s prison sentence to Maurizio Gucci selling the last family shares. Then comes the comeback with Tom Ford, the “war of the handbags” between LVMH and PPR, the record years under Alessandro Michele, the sharp fall that followed, and Gucci’s new chapter with Demna. If you enjoyed this story, subscribe to Empire Tab Open, give the video a like and turn on the notification bell 🔔 so you don’t miss the next empire. 💬 Who do you think really saved Gucci? Let us know in the comments. #Gucci #HouseOfGucci #FashionHistory #BrandHistory Disclaimer: This is an independent documentary for educational and entertainment purposes. It is not affiliated with, sponsored by, or endorsed by [Brand]. All trademarks and brand names belong to their respective owners. All visuals are 2D illustrations and artistic reconstructions, not real photos or footage. SOURCES: Wikipedia, Guccio Gucci – founder’s life, Savoy Hotel, founding in 1921: https://en.wikipedia.org/wiki/Guccio_... Wikipedia, Gucci – company history, first shop on Via della Vigna Nuova: https://en.wikipedia.org/wiki/Gucci Wikipedia, Aldo Gucci – family feud, 1986 tax evasion sentence: https://en.wikipedia.org/wiki/Aldo_Gucci Wikipedia, Paolo Gucci – conflict with his father, own label: https://en.wikipedia.org/wiki/Paolo_G... CNN – horsebit loafer, bamboo bag, New York store in 1953: https://localnews8.com/life/cnn-style... Esquire – origin story of the horsebit loafer: https://esquire.com.au/story-behind-g... UPI (1986) – Aldo Gucci entering prison: https://www.upi.com/Archives/1986/10/... Encyclopedia.com – Gucci timeline, Dawn Mello, Tom Ford, IPO: https://www.encyclopedia.com/fashion/... SuperSummary, The House of Gucci – Maurizio Gucci, Investcorp, 1993 sale: https://www.supersummary.com/the-hous... Newsweek – Tom Ford’s turnaround of Gucci: https://www.newsweek.com/house-gucci-... Biography.com – Patrizia Reggiani and the 1998 conviction: https://www.biography.com/crime/patri... Quartr – LVMH vs PPR battle for Gucci, Kering: https://quartr.com/insights/company-r... The Motley Fool – PPR’s full ownership in 2004, name change to Kering: https://fool.com/investing/how-to-inv... Singapore Management University – Gucci’s growth under Alessandro Michele: https://cmp.smu.edu.sg/node/7186 Forbes – Gucci’s record revenue in 2022: https://www.forbes.com.au/life/fashio... World Footwear – Kering and Gucci results for 2025: https://www.worldfootwear.com/news/ke... Insight Luxury – Gucci’s first half of 2026: https://insight-luxury.com/?p=25179 Reuters (via 93.3 The Drive) – Demna’s Gucci show at Milan Fashion Week: https://www.933thedrive.com/2026/09/2...