Incredibly satisfying Downfall of NIKE

ncredibly satisfying downfall of NIKE For fifty years, Nike was the undisputed king of sneakers. From Bill Bowerman’s kitchen waffle iron to Michael Jordan and Eliud Kipchoge’s sub-two-hour marathon, Beaverton built a $40 billion empire on pure athletic obsession. Then came 2020. Under tech CEO John Donahoe, Nike ditched mom-and-pop retailers, purged veteran designers, and turned the iconic brand into a spreadsheet-driven digital cash machine. Instead of innovating, they flooded the market with Panda Dunks and treated Nike like fast fashion. The result? Furious sneakerheads on Reddit, rivals taking over the running tracks, and a catastrophic stock crash that wiped $28 billion in a single morning. Here is the incredibly satisfying inside story of how Nike destroyed itself from within. Music by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 00:00 The Untouchable King 01:12 Waffle Soles & The $35 Swoosh 02:24 The Jordan Gamble & "Just Do It" 03:48 Tech CEO Takes the Wheel 04:51 Killing the Athletic Soul 05:45 Flooding the Market with Panda Dunks 06:30 The Inventory Nightmare 07:15 Reddit Exposes the Quality Collapse 08:05 Black Friday: $28 Billion Vaporized 08:24 The Return of the Unpaid Intern