New detox treatments on offer in the US

(7 Jan 2008) Los Angeles, United States - November 2007 1. Close up measuring waist 2. Medium pouring clay on tray 3. Wide tray on body 4. Close of hand pressing buttons on remote 5. Mixing bowl creams 6. Writing on weight chart 7. Push in to stomach 8. Close up of remote wires 9. Close up brushing stomach 10. Close up Equinox sign 11. Interior ' The Spa at Equinox West Hollywood ' 12. Set up Melisa Chafkar 13. SOUNDBITE: (English) Melisa Chafkar 'The Spa at Equinox, Regional manager "Today's spas are influenced from beauty rituals from around the world. They are no longer interested in just a massage or just a facial. They want a massage with hot stone therapy with essential oils included or a facial that includes a back massage and a foot massage. They want something special and more." 14. Set up Teresa Escartin 15. SOUNDBITE: (English) Teresa Escartin, BodyMelt technician "It results in the breakdown of fat and the deepest fatty tissue layers and it also stimulates those underlying muscles that are deep within and that help to really firm and life, sculpt, tone and detoxify therefore increasing circulation and creating a very good tone and look to the body." 16. Set up Rick Tiland 17. SOUNDBITE: (English) Rick Tiland, Dragonfly Spa, West Coast Director "We did clinical studies in 2001. We did a study in France and in 2005, we did a study in America and both 100% satisfaction from the clients who received it as well as improvement all over on the body, so improvement in cellulite, improvement of texture and tone of the skin and the muscles." 18. Close up rubbing stomach 19. Wide pouring oil on stomach and rubbing 20. Close up rubbing hands with cream 21. Close up rubbing cream on stomach 22. Close up of mixing clay 23. Tilt down applying clay 24. Close up of electrodes being put into clay 25. Medium of wires being plugged in 26. Wide customer lifting up to have clay put under her 27. Close up of wires 28. Stomach pulsating 29. Close up of customer's face 29. SOUNDBITE: (English) Teresa Escartin, BodyMelt technician "The client is gong to see an immediate inch loss of between 1 to 8 inches. We ask of course they don't go out and eat a burger or a beer right afterwards. If they're trying to see results and improvements they're definitely going to have to watch their diet and we definitely encourage that the client drink plenty of water because the water is going to facilitate the removal of the toxins." 30. SOUNDBITE: (English) Dana, customer "It was a lot more involved than I thought it would be. She put a lot of different things on my body. It was a long process. but once it started it didn't hurt that badly. It was tingling. It was a little uncomfortable but i think anything that promises to take off inches or reduce cellulite, I'm all about trying anything " 31. Set up Dr. Stuart Kaplan 32. SOUNDBITE: (English) Dr Stuart Kaplan, Cosmetic Dermatologist "There are a lot of studies. There's a lot of controversy. Some contradiction. The good thing is when people are doing other types of fat reducing mechanisms they're also dieting and exercising so it's very hard to separate what someone is doing in their own lives versus what they might be doing elsewhere." 33. Wide of a gym with people working out 35. SOUNDBITE: (English) Dr. Stuart Kaplan cosmetic dermatologist 36. Wide of Teresa with customer 37. Spa brochure LEAD IN: As the New Year gets underway, many people resolve to lose weight and get in shape to get 2008 off to a positive start. STORYLINE: It promises immediate sustainable inch loss of between one to eight inches per treatment. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter:   / ap_archive   Facebook:   / aparchives   ​​ Instagram:   / apnews   You can license this story through AP Archive: http://www.aparchive.com/metadata/you...