Marketing Management : Episode 1: Course Roadmap and Foundations

Title: Marketing Management : Episode 1 : Course Roadmap and Foundations Description: Welcome to Episode 1 of the Marketing Management Masterclass! In this foundational episode, we lay out the course roadmap and dive into the core definitions that drive modern marketing. Designed for MBA students and working professionals, this video sets the stage for understanding how organizations successfully create, communicate, and deliver value. Covered in this episode: The definition: Moving beyond selling to understanding how to meet human needs profitably. 10 scopes: Exploring what can be marketed, from goods and services to experiences, information, and ideas. Market types: A breakdown of Consumer, Business, Global, and Nonprofit/Government markets. Core frameworks: An introduction to the Basic Marketing Framework and the comprehensive Marketing Management Canvas that will guide this entire course. Use case: An analysis of an eco-friendly firm that partners with charities to turn used packaging into plant holders to create both social and profitable market value. Subscribe to the channel so you don't miss Episode 2, where we dive deep into Holistic Marketing and Core Concepts!