Marketing Management : Episode 2 : Holistic Marketing and Core Concepts

*Title:* Marketing Management : Episode 2 : Holistic Marketing and Core Concepts *Description:* Welcome to Episode 2 of the Marketing Management Masterclass! In this episode, we dive deep into the philosophy that drives modern organizations: Holistic Marketing. We contrast it with historical business orientations and unpack the core concepts every marketer must know to succeed in today's rapidly changing environment. *Covered in this episode:* *Core Concepts:* The crucial difference between needs, wants, and demands, plus the customer value triad of quality, service, and price. *Company Orientations:* The evolution of business philosophies from the production and selling concepts to the modern marketing concept. *Holistic Marketing:* Why "everything matters" in modern marketing and how programs, processes, and activities interdepend. *The Four Pillars:* Breaking down internal marketing, integrated marketing, relationship marketing, and performance marketing. *The New Four Ps:* Moving beyond the classic mix to People, Processes, Programs, and Performance. *New Marketing Realities:* How globalization, deregulation, network information technology, and increased customer buying power have transformed the marketplace. Subscribe to the channel so you don't miss Episode 3, where we zoom out to analyze the broader macro and micro factors in The Marketing Environment!