Coles and Woolies Toothpaste Tested: Which Brands Fail?

Ever wondered why you're paying up to $11 a tube for flashy toothpaste brands at Coles and Woolworths when budget alternatives at $1.50 do the exact same job? In this no-nonsense investigation, we flip the tube over to expose the optical dyes, aggressive abrasives, and deceptive marketing hiding behind Australia's most popular dental brands—and reveal six honest products genuinely worth your money. Have you checked the back of your bathroom cabinet lately, and which supermarket staple should we put under the microscope next?