9 Years, 9 Lessons: What Building a Business Taught Me | EP 62

For the first time, Kassie is taking the mic solo! 🎙️🐐 In Episode 62 of You Herd It Here, Kassie celebrates 9 years of GOAT Social Media by looking back at how the agency started in 2017 and sharing 9 lessons she’s learned from building a business. From knowing when to say no and hiring the right people to setting boundaries, staying consistent, continuing to learn, and actually taking the time to celebrate the wins, these are lessons that apply whether you’re an entrepreneur, business owner, marketer, or simply building something of your own. Plus, Kassie shares the story behind GOAT Social Media, the best and worst business advice she’s received, what 2017 Kassie would be most surprised by, and what she’s most proud of nine years later. 🐐 Here’s to year 10! 00:00 Welcome 00:15 Kassie’s first solo episode + 9 years of GOAT 00:48 How GOAT Social Media started 01:20 Where the name GOAT came from 01:47 Turning freelancing into a business 02:44 How COVID changed the direction of GOAT 03:32 Lesson 1: You will never feel 100% ready 04:08 Lesson 2: Your business is allowed to change 04:58 Lesson 3: Not every opportunity is a good opportunity 06:08 Lesson 4: People remember what it’s like to work with you 07:29 Lesson 5: Hire people who want to learn 09:44 Lesson 6: Set the boundary before you need the boundary 10:57 Lesson 7: Consistency beats the big moment 11:54 Lesson 8: Don’t let your expertise make you stop learning 13:11 Lesson 9: Celebrate it while you’re building it 14:57 Rapid fire: What 2017 Kassie would be shocked by 15:09 Best + worst business advice 15:36 The hardest lesson Kassie has learned 15:49 The best investment she’s made in GOAT 16:13 Kassie’s favorite part of owning an agency 16:26 What social media doesn’t show about entrepreneurship 16:44 What Kassie is most proud of after 9 years 17:11 Here’s to year 10 🐐 💬 Which lesson resonated with you most? Let us know in the comments! Don’t forget to subscribe, follow, comment, like, and share You Herd It Here for more conversations about social media, marketing, business, branding, and everything happening in the digital world. 📲 Follow @youherditherepodcast for more. #YouHerdItHerePodcast #GOATSocialMedia #Entrepreneurship #BusinessOwner #SocialMediaMarketing