Does Your Brand Stand Out? The Power of Visual Storytelling | EP 63

Does your brand stand out, or is it getting lost in the scroll? 👀🎨 In Episode 63 of You Herd It Here, Kassie sits down with Laura “Lau” Peñuela, Founder & Creative Director of Elevenish, to explore the power of visual storytelling and what makes a brand truly recognizable. From photography, video, colors, and design to authentic behind-the-scenes content, they're discussing why your brand is so much more than a logo. They also dive into: What makes a strong visual identity Why your audience should influence your creative decisions Professional photoshoots vs. everyday iPhone content The behind-the-scenes moments businesses forget to capture How to prepare for a brand photoshoot Using AI and Canva without losing originality Whether you're a business owner, marketer, or content creator, this episode will change how you think about the visual side of social media. 🎧 Don't forget to subscribe, like, comment, and share You Herd It Here! 📲 Follow @youherditherepodcast Reach out to Lau by visiting https://www.elevenish.co #YouHerdItHerePodcast #VisualStorytelling #BrandIdentity #SocialMediaMarketing #contentcreation TIMESTAMPS 00:00 Welcome to You Herd It Here 00:14 Introducing Lau Peñuela 01:22 The story behind Elevenish 04:11 Why branding is more than a logo 06:36 Can your brand be recognized without its logo? 08:42 Connecting creative strategy and social media 10:38 Designing for your audience, not yourself 11:33 Professional photography vs. iPhone content 14:01 Preparing for a brand photoshoot 16:50 Showing your personality in brand content 18:17 The shots businesses forget to capture 20:50 Canva, AI, and visual originality