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I switched content tools four times in six months and I want to be re...

Amber | Content Strategy

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I switched content tools four times in six months and I want to be re...

56 просмотров · 7 дней назад
Amber | Content Strategy
6 подписчиков
56 просмотров · 7 дней назад
I switched content tools four times in six months and I want to be really clear that you should not do what I did. I could do it because this is my actual job. Testing software and figuring out what breaks is the work. You have a business to run, and migrating a whole system costs you time, energy, and money you probably need somewhere else right now. So here's the version that's actually useful to you. Before you switch anything, go look at your process underneath the tool. Find the holes. Where does content get stuck. Where does it get made and then never posted. Where are you copying something from one place into another for no reason at all. That audit is free and it takes an afternoon. Half the time it turns out you don't need a new tool, you need to delete three steps. I did the expensive version so you don't have to. This video breaks down every tool I tried, where each one lost me, what I pay monthly, and the setup I finally stopped switching away from.