I've Interviewed 300+ Roofing Business Owners. Here's What They Ask!

More leads won’t fix a roofing business that’s losing profit on every job. In this episode, Jim Ahlin draws on interviews with 300+ roofing business owners to answer 10 questions contractors ask most about marketing, pricing, building a stronger team, and preparing to sell. You’ll learn: How to improve your roofing SEO, show up in AI search, and hold your marketing agency accountable Why confusing markup with margin costs you profit—and how to price your jobs correctly How to build clear processes, keep your best people, and prepare your business for a future sale Listen to the episode on Spotify & Apple Podcasts (330) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: Your Business Guide: https://yourbusinessguide.com JobNimbus Marketing: https://roofingpod.com/jobnimbus-mark... Day 41 Thrive: https://roofingpod.com/day-41-thrive IG:   / roofingsuccess   FB:   / roofingsuccess   Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 – 10 Questions Every Roofing Business Owner Asks 01:31 – What Actually Works for Roofing SEO? 07:00 – How Do Roofers Get Recommended by ChatGPT and AI? 11:01 – How to Choose the Right Roofing Marketing Agency 17:10 – Should You Hire an In-House Marketer or an Agency? 20:59 – How to Set Up Your Roofing CRM and Sales Pipeline 28:50 – Markup vs. Margin: Are You Pricing Jobs Correctly? 32:55 – How to Document and Improve Your Roofing Processes 38:26 – How to Run Employee Performance Reviews That Work