The Art of Selling Luxury Products

➡️ Free luxury Dropshipping Playbook. Just DM me "YouTube" on Instagram   / jimmyyybarlow   The whole art of selling luxury products comes down to the gap between what a product costs you and what you can actually charge I've studied this for 6 years, mostly asking how Rolex and Louis Vuitton get away with it Most people figuring out how to sell luxury products start with the product, which is the wrong end entirely I'm working with complete beginners who are selling products barely different from yours, but charging 3 to 5 times what you even dare to charge I want you to imagine that there are 2 stores with the same product from the same supplier One of them photographs it on a phone and sells it for double what it cost The second shoots that exact product like it belongs on a billboard They build a page that feels premium and ship it in packaging that feels like an occasion to open, but charge 4 times more Your buyer has been burned before, so one bad tell on the store costs you the sale at any price We run cheap static Facebook ads first, to find the buyer the winning brand is ignoring Rolex never once asked the Kardashians to post about it, and that social proof sells long before anyone goes shopping What a product costs you to make has almost nothing to do with what you can sell it for Bundles and upsells are where a huge chunk of your profit sits, and repeat orders cost you almost nothing Branding, psychology and positioning The feeling you build, how you get that feeling into someone's head, and how you price it so the whole thing lasts CHAPTERS 00:00 The Art Of Selling Luxury Products 00:45 Part 1 - Branding Is A Feeling, Not A Logo 01:45 The Gap Between Luxury Product Cost And Price 03:16 Branding Rule 1 - What Makes A Store Scream Dropshipping 04:19 Branding Rule 2 - Facebook Ads To Find Your Buyer 06:01 Part 2 - Luxury Product Psychology And Social Proof 07:35 How Liquid Death Sells A Feeling, Not Water 08:34 Part 3 - Positioning And Luxury Product Pricing 09:16 Why Cheap Products Get You Refunds And Chargebacks 10:34 How To Increase Customer Lifetime Value With Upsells 12:00 How Branding, Psychology And Positioning Work Together