The Art of Winning Black Friday

Want a free email audit for your brand? Grab time here 👉 https://yt.laya-consulting.com/if-you... Grab the Free Email Marketing Masterclass → hhttps://beyond-the-inbox.kit.com/emai... Check out our case studies here: https://www.laya-consulting.com/ ➡️ Subscribe to my newsletter (and get a 100+ page email marketing guide): https://www.laya-consulting.com/newsl... 👋 Let's connect: LinkedIn:   / nicolas-olaya-zuluaga   X: https://x.com/ecom_nicolas Most people completely misunderstand Black Friday ecommerce, and I'm breaking down why. If you run an ecommerce brand or you're already planning your Black Friday ecommerce strategy, this changes how you think about the entire season. Black Friday looks like the biggest revenue moment of the year, but the numbers tell a very different story once you look past the top line. I walk through what actually happens to margins during Black Friday for ecommerce brands, why so many DTC brands finish their best sales week with almost nothing, and where the real money in Black Friday ecommerce sales actually comes from. This is for ecommerce founders, email marketers, and anyone building a Black Friday marketing strategy that has to hold up long after the discounts end. If you've ever wondered how to prepare for Black Friday as an ecommerce business, or why your Black Friday Cyber Monday numbers never match the hype, this ecommerce Black Friday breakdown is for you. Understand this, and you understand ecommerce. 0:00 Intro 0:22 What Black Friday Actually Is 2:32 What is Retention Marketing 4:15 How Do You Execute It Properly?