New Ways to Lead and Grow Business Impact in Medical Affairs

#healthcareleadership #pharma #medicalaffairs The first Alloutcoach episode of 2025 is a powerful and honest conversation from an unforgettable Expert Panel at the 2024 Medical Affairs Innovation Olympics about a much needed modern view of leadership in Medical Affairs, pharma, healthcare and beyond. The thought-provoking discussion will certainly challenge you and offer practical solutions. It features some of the most dynamic, accomplished leaders who provide intriguing, candid, and diverse perspectives across pharma and biotech, Medical Affairs, ESG, finance, technology, and life sciences backgrounds. Speakers: Melissa Norcross, AVP, Corporate Strategy and ESG, Hyland SoftwareChristopher Piedmonte, Managing Director, NeoTerra Capital, Tech Executive, Angel Investor Natasha Hansjee, Integrated Medical Enabling Catalyst, Roche Topics 1. Leadership & Talent: What are the current gaps in innovative Medical Affairs leadership approaches from a talent management perspective – how do we maximize the power of medical decisions from a skillset and mindset perspective (AI savviness, critical thinking, innovative, digital HCP engagement)? 2. Measuring and Improving Impact on Patients: How can Medical Affairs continue to reinvent itself with emerging challenges, technology, or competitive sources of information that drive clinical decisions to instead utilize them appropriately yet demonstrate its independent value and impact in the future? 3. Decision-Driven Analytics – what case studies or best practices can we learn from in decision-driven analytics and excellence in internal decision-making and strategy across the different life cycles of products, devices, etc.4. How do we stimulate problem solving and adaptive performance, not only tactical performance to drive innovation in Medical Affairs? 0:00 Timeline 0:11 Episode Highlights 8:20 Introduction of Panel 9:50 Moderator's Introduction - What Gaps are there in Medical Leadership? What does it mean to lead well? Provide not only skillsets but toolsets. Celebrate and stimulate failure. Emphasize customer experience 15:46 Gaps in Clarity of vision, Access to Resources 18:35 Setting the right foundation of trust and mindset as Leaders Leader's job is to help team members to avoid trouble, resolve problems and not assign blame. 21:59 Empowerment comes through accountability, which is missing Performance Feedback is critical 23:57 Unlocking Innovation and Critical Thinking Psychological safety is effective only when combined with Accountability Teaching others how to think in order to maximize performance 25:20 Leaders Drive Business Performance Trust and accountability fall along a spectrum, and are not opposites 27:26 How do the greatest leaders drive more effective innovation? 31:44 Innovation through accidental discovery accelerated by Generative AI In many ways AI stands for artificial intern vs artificial intelligence How critical collaboration is as well as competition 33:45 At the edge of performance, athletes learn from other competitors who have superior skills. 34:45 Case Studies of Utilizing Analytics to Drive Better Decisions 36:45 Get diverse perspectives, from relevant and large groups Beware of making assumptions based on data 39:31 Take data you have available, match the quality of the data to make best decision. It is never perfect. Do more with less resources - innovation. 43:14 Last Call to Action to Lead differently tomorrow in Medical Affairs Clarity - Objectives, Timelines, Resources, Performance metrics Voice of Customer + Voice of Employee 46:53 Find Someone to Compensate for your Blind Spots