Engage with your bike shop customers, sell more - Monthly Marketing Planning for November 2026

We discuss marketing ideas for November, beginning with the end of daylight saving time on November 1. We recommend featuring bike lights and reflective gear, keeping the product range focused, training staff to explain light features and customer needs, and displaying helmet-mounted lights so customers can see how they work. Staff picks and sales contests can help employees showcase products they know and value. We suggest preparing for the holiday season early while keeping plans flexible. Shops can ask vendors about specials and overstock, but should use sales data to avoid buying inventory they may not be able to sell. Promotions such as a free item with a purchase or a gift card can give customers a reason to visit without relying only on percentage discounts. We discuss community events and key shopping dates, including Thanksgiving rides, Black Friday, Small Business Saturday, and Cyber Monday. Shops can plan online-only offers for days they are closed and consider gift-card offers or purchase bundles. Promotions should fit the shop’s inventory and goals. We recommend creating gift guides with items the shop carries and stands behind, including practical accessories and smaller gifts for cyclists. These guides can help customers who are shopping for someone with specialized interests, and useful website content can be reused in future holiday seasons. We also look ahead to the quieter period after the holidays and into January. Shops can schedule rides or try limited discounts on selected products, while testing ideas without making large investments. We encourage shops to share their own approaches and questions, and emphasize being open to trying new things and learning what works. Keep up with features and new releases https://workstand.com/help/release-no... Be sure to ask your questions in the comments so we can answer them in a future episode. You can also email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you. Find us on LinkedIn: Mark Still, Sales Manager -   / rmarkstill   David Martinez - Key Accounts Advisor -   / david-martinez-52413320a   Brian Rawlings - Senior Business Development Executive -   / brian-rawlings-56b1431b   If you're a current Workstand website client with questions about any topics we discussed or about your website, email mark.s@workstand.com or call 303-527-0676 x 117. If you are not currently a Workstand website client with questions about how our programs work, email info@workstand.com, and we'll gladly show you around. Chapters: 00:00:00 Around the Workstand 00:00:07 November Marketing Tips 00:01:11 Daylight-Saving Lights and Staff Training 00:03:17 Plan Holiday Promotions Early 00:05:51 Thanksgiving Rides and Community Events 00:06:32 Black Friday and Small Business Saturday 00:10:22 Gift Guides for Every Cyclist 00:13:11 Keep Sales Moving After the Holidays 00:14:35 Share Ideas and Try Something New