Workstand homepage merchandising - Is your website ready for shoppers?

Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right? “Above the fold” - what this means and why it’s important Banners: Highlighting important topics (free shipping threshold, special events, special store hours, etc.)....Only text with links Header: These can be customized for a unique look Navigators: Focused Not too cluttered Sale navigator Resources - up-to-date resources - events page, for example. Services - Bike Repair, Fitting, Bike Rentals Homepage Hero/Highlight Hot topics with engaging graphics Rotators/Slideshows - just not too many Refreshed at least 1 per month For increased SEO, the graphic should have selectable, readable text, not just text baked into the image itself, as search engines can’t read that well Highlight focused brands with a logo carousel with links Highlight focused categories in blocks….These can be seasonal, meaning: lights, trainers, winter/summer apparel, cargo, etc. Staff Picks Social Media/Instagram feed Review feed Pop-Up forms ...asking for email to be added to email list, maybe in exchange for a discount. Clean footer with extra resources such as policy/return pages, career opportunities, etc. Consider a Premium Theme for a reasonable price, get a semi-custom designed homepage PRO TIP: It’s great to add custom images of your shop or staff to your site…but PLEASE be aware of the backgrounds …is the background messy? Keep up with features and new releases https://workstand.com/help/release-no... Be sure to ask your questions in the comments so we can answer them in a future episode. You can also email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you. Find us on LinkedIn: Mark Still, Business Development -   / rmarkstill   Alex Slocum, Director of Product -   / alexander-slocum   Matt Viara, Search Marketing Department Manager -  / mattviara   David Martinez - Key Accounts Advisor -   / david-martinez-52413320a   If you're a current Workstand website client with questions about any topics we discussed or about your website, email mark.s@workstand.com or call 303-527-0676 x 117. If you are not currently a Workstand website client with questions about how our programs work, email info@workstand.com, and we'll gladly show you around.