More Than a Trend: The Farmers Who Keep Ube Alive | Bohol, Philippines

Join Henry Awayan, author of The Ube Baking Book and known around the world as The Ube King, as he travels to the heart of Bohol, Philippines, to visit an ube farm and spend time with the farmers who have nurtured this remarkable crop for generations. As ube continues to capture global attention—from ice cream and pastries to lattes and desserts—it's easy to see it as the latest food trend. But for Filipinos, ube has always been much more than that. It is a beloved ingredient rooted in culture, history, tradition, and the memories of home. It represents family gatherings, holiday celebrations, recipes handed down through generations, and the enduring connection between the land and the people who cultivate it. This video documentary is a tribute to the farmers whose dedication makes every harvest possible and whose stories are rarely told. Their knowledge, resilience, and passion remind us that behind every vibrant purple yam is a legacy that deserves to be celebrated. Our deepest gratitude goes to the farming families of Bohol for welcoming us into their fields and sharing their lives with such generosity. This journey was an unforgettable reminder that the true value of food is found not only in its flavor, but in its people, its history, and its ability to bring generations together. Thank you for watching. If this story inspired you, please Like, Subscribe, and Share to help preserve and celebrate Filipino food heritage and support the people behind one of the Philippines' most iconic ingredients. 📍Filmed in Bohol, Philippines