Why Great Marketing Ideas Die in Conference Rooms with Robyn Parks, Verizon

What happens to bold marketing ideas once they enter a big company? Usually… a committee happens. In this episode of Marketing Mischief & Mayhem, Russell Quinan talks with Robyn Parks, a marketing leader who has spent nearly twenty years inside Verizon — one of the most complex marketing environments in the world. They explore what it really takes to build brands at massive scale while navigating: • endless stakeholders • data overload • AI disruption • and the constant tension between creativity and accountability Along the way they discuss why: Committees often turn bold ideas into camels Hyper-personalization can quietly weaken brands Data should guide creativity — but never replace taste AI may transform marketing, but humans still define meaning This is the kind of conversation marketers usually have after the meeting ends and the doors close. Smart. Honest. Occasionally mischievous. Welcome to Marketing Mischief & Mayhem.