Preparing for the future: How ICA is driving digital development with Peter Muld (ICA Sweden)

Peter Muld from ICA Gruppen talked about the future of retail and how artificial intelligence is utilized. According to Peter, the customer expectations are rising. They expect personalization, frictionless experience and a low pricepoint. AI can help predict but also to act and to fulfill the needs of customers. The challenge of transformation is trust in AI. Change management and successful use cases are needed. Why are we so fascinated with AI and transformation? - Because the store of tomorrow will look different with omnichannel and frictionless customer interaction.