A Leasing Expert's Take on Breaking Into Brick-and-Mortar (feat. Dana Peterson, Macerich)

Passion won't pay the rent. So what actually gets a small business into brick-and-mortar? Michael sits down with Dana Peterson, Assistant Vice President, Leasing at Macerich, to break down how local and small retailers win their first store and what a leasing team is really looking for. In this episode: • What local businesses can provide a shopping center that national brands can't match • What separates a winning pitch from pure energy • How centers can tap into carts, kiosks and short-term deals • The 2 biggest hurdles to breaking into brick-and-mortar • The trends reshaping specialty leasing ABOUT OUR GUEST: Dana Peterson is Assistant Vice President, Leasing at Macerich, with close to 23 years in retail real estate. She specializes in specialty and small business leasing, helping local operators land their first brick-and-mortar store and grow. LINKS & RESOURCES: 💰 Download our Mall Revenue Engine guide 💰 https://www.mappedin.com/resources/gu... 🤝 Connect with Michael on LinkedIn:   / michaelpasket   📅 Book time with Michael: https://meetings.hubspot.com/michael-... 🔗 Learn more about Mappedin: https://www.mappedin.com/industries/m... #MallLeasing #BrickAndMortar #SpecialtyLeasing #RetailRealEstate #SmallBusinessStrategy #Macerich #CRE #CommercialRealEstate #REIT