What Makes A Mall A Destination? (feat. Nadia Fernandes, CBRE España)

Spain's retail market is one of the best in Europe. But its malls are leaving serious money on the table by underinvesting in marketing, digital, and brand storytelling. Michael sits down with Nadia Fernandes, Associate Director at CBRE España, to unpack what separates landmark retail properties in Spain from the world-class assets she ran in Dubai and where European landlords are falling dangerously behind. In this episode, Michael and Nadia cover: -- The key differences between European and UAE leasing cycles and what that means for tenant mix and deal structure -- The shifts the European market can make in digital marketing and out-of-the-box activation to boost visits and loyalty -- The mistake many landlords make when it comes to interactive screens and experiential spaces -- A secret weapon to winning shopper loyalty that tenant mix alone can't match ABOUT OUR GUEST: Nadia Fernandes is an Associate Director at CBRE España with a career spanning retail, asset management, and mall operations across Europe, Africa, and the Middle East. LINKS & RESOURCES: 💰 Download our Mall Revenue Engine guide 💰 https://hubs.li/Q04stbG60 🤝 Connect with Michael on LinkedIn:   / michaelpasket   📅 Book time with Michael: https://hubs.li/Q04stbWM0 🔗 Learn more about Mappedin: https://hubs.li/Q04stbJx0 #RetailRealEstate #MallStrategy #ShoppingCenterManagement #EuropeanRetail #MallMarketing