Growth Without Friction: Engineering the Customer Journey for Revenue

Companies often respond to a growth problem by adding more: more campaigns, more technology, more content, more sales activity. But what if the bigger opportunity is removing the frictionalready built into the go-to-market system? Christy Marble has spent her career building and leadingmarketing and go-to-market organizations at companies ranging from $100 million to more than $1 billion in revenue. Across SaaS, AI, financial services, insurance technology, and other industries, she has helped companies create categories, enter new markets, simplify their stories, improve customer experiences, and accelerate revenue growth. In this episode of ayeQ Answers, Christy joins Dana Marxer to explore why sustainable growth requires looking at the entirecustomer lifecycle, not individual functions, and how leaders can identify and remove the friction that keeps otherwise strong companies from growing.