#9: Ads for Gym Owners

Gym ads take either a lot of time or a lot of money, and most gym owners don’t have much of either. In this episode, we cover where to run them, what to plan before you spend a penny, and the numbers you can realistically expect. You’ll learn: Why Meta is the easiest place for most gyms to start with ads The difference between high-intent channels like Google and AI tools, and low-intent channels like Facebook and Instagram Why your creative gets half a second to grab attention, and why you need to rotate it regularly The four things to plan before you spend: budget, creative, tracking and what happens after the click Whether to call every lead or send them to your website to self-serve What £10 (about $15) a day can realistically get you, and the conversion rates to expect How to work out your cost per acquisition and what it means for your profit What pushes your costs up or down, from your area and the time of year to the day of the week and the time of day We also introduce WodBoard Ads, a new done-for-you ads service that takes the time and the cost out of running them. Whether you’re already running ads or haven’t started yet, you’ll come away knowing what to plan for and what a new member really costs you. New episodes weekly.