The Strategist Behind Sam Parr's Moneywise Podcast

In this episode of Not Your Story, we sit down with Harry Morton, CEO of Lower Street, a podcast agency that helps brands create, produce, and grow original shows. Harry breaks down why audio is far from dead, how brands should think about audio vs. video, what makes a great branded podcast, and why niche audiences can be more valuable than getting a lot of views. We also dive into the Moneywise case study, the anatomy of a strong podcast intro, and why the future of podcasting will still come down to great storytelling and human connection. 00:00 – Introduction 05:20 – Audio vs. Video: What Should Podcasts Optimize For? 09:32 – How Low Street Built a Branded Podcast Agency 12:51 – What Makes a Great Branded Podcast? 15:41 – Do B2B Podcasts Actually Need a Big Audience? 16:41 – The MoneyWise / Hampton Podcast Case Study 20:37 – How YouTube Became the Show’s Growth Engine 23:35 – The Anatomy of a Great Podcast Intro 25:36 – The Worst Podcast Intro Mistakes 26:43 – How to Hook Viewers in the First Minute 31:02 – The Future of Podcasting, AI & Human Content 33:31 – Why Audio Could Make a Comeback Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/ Host -   / rory-nolan-a89a1ab5   Guest - linkedin.com/in/harrymorton