Stop Chasing Clients: Build Profitable Retention Systems

Most agencies obsess over acquisition. Few build real retention engines. In this episode of the BraindAI Podcast, Lenka sits down with Gail Hopkins, Managing Director of Make It Happen, with 25+ years of experience building resilient agencies in the B2B and tech space. We dive into: • Why 15% of every campaign budget should go to retention • The real profit driver most agencies ignore • Data management mistakes killing client relationships • Building a loyal team that stays 10+ years • Where AI actually helps (and where it doesn’t) If you're a business owner serious about sustainable growth — this episode is essential. Subscribe for more conversations on AI, systems and predictable agency scaling. Connect with Gail: Learn more about Make It Happen and Gail’s work at https://mih.com.au/ Gail’s LinkedIn Profile:   / gail-hopkins-b539632   If you found this episode valuable, please subscribe and leave us a comment!