How to Rank Your Google Business Profile in a New Market

Want to expand your home service business into a new market? Your Google Business Profile might be one of the most valuable tools you have. John Wilson sits down with Julie Phan, founder of Big Reputation, to break down how plumbing, HVAC, electrical, and other home service companies can use Google Business Profiles to generate leads and expand into new markets. They cover when to open a second GBP, how to choose the right location, how many reviews you need, Google's verification process, and how to build authority without weakening your existing locations. John also shares how The Wilson Companies has used Google Business Profiles through acquisitions and organic expansion, including a $10,000 acquisition that may have generated roughly $1 million in revenue. ━━━━━━━━━━━━━━ IN THIS EPISODE ━━━━━━━━━━━━━━ • When to open another Google Business Profile • How to choose your next market • How many Google reviews you need • Building authority on a new GBP • Google's GBP verification requirements • Buying existing GBPs through acquisitions • Google Business Profiles and AI search • Why more locations don't automatically mean more leads ━━━━━━━━━━━━━━ SPONSORS ━━━━━━━━━━━━━━ FieldPulse Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_... ━━━━━━━━━━━━━━ CHAPTERS ━━━━━━━━━━━━━━ 00:00 Welcome Back and Topic Setup 04:44 Choosing the Right Market 11:34 Readiness and Verification Rules 19:12 GBP Expansion Strategy 20:57 Launch and Verify SOP 24:08 Reviews, Authority, and Wrap Up ━━━━━━━━━━━━━━ CONNECT ━━━━━━━━━━━━━━ John Wilson   / johnbwilson1   Julie Phan / Big Reputation https://www.bigreputation.ai/