Referrals Aren't a Growth Strategy | Trevor Thomas | Host: Jim Punzenberger

Trevor Thomas, Chief of Growth and Strategy at The CanIT Collective, has watched a once-a-year event grow into seven events across Canada, a Discord community, and a much larger network of MSP professionals. In this episode, we get into why MSPs can charge premium prices, why simply adding more products does not create new customers, and why relying entirely on referrals can eventually limit growth. Trevor’s approach is refreshingly simple: listen, care about people, follow through, and make the sales process easier than most companies make it. Connect with Trevor: LinkedIn:   / trevor-thomas-yyc   Instagram:   / thecanitcollective   Website: https://thecanitcollective.ca If your MSP needs another growth engine beyond referrals, Managed Prospecting System helps create consistent outbound conversations with the right prospects: https://ManagedProspectingSystem.com #MSPGrowth #ITChannel #SalesStrategy #ManagedProspectingSystem