Small Business Data Analytics: What to Fix First (Ads & Answers)

You’re running Google Ads, building your website, networking, and experimenting with AI. The question is which of those actions deserves your next dollar. Kyle Katzen of EIN Insights joins Kevin Vaughan (KTV Digital) and Anneliese Vance (Be Present Ads) to show how small business data analytics answers that question with numbers you can act on. In this episode of Ads and Answers: Why Kyle left corporate analytics to work directly with small business owners How to build a six-cell sales funnel in Google Sheets or Excel in about ten minutes Why a referral worth $850 changes how you think about networking Email segmentation by behavior: heavy buyers who never open emails, and engaged readers who never buy Whether impressions are really vanity metrics, and how to tie them to conversions How to measure billboard, radio, and direct mail campaigns through branded search and direct traffic Where AI and machine learning help marketing decisions, and where human judgment still decides 🔑 Key takeaways Start with a simple funnel to find where customers drop out. Rank marketing work by estimated business value, not activity. Email engagement and purchase behavior identify different customer segments. Brand awareness should show up in measurable behavior. Want to know what AI says when buyers ask who to hire in your industry? Check out the free KTV SearchScore: https://searchscore.ktvdigital.com/ Connect with the guests and hosts: Kyle Katzen, EIN Insights: https://eininsights.com/ Kevin Vaughan, KTV Digital: https://ktvdigital.com/ Anneliese Vance, Be Present Ads: https://bepresentads.com/ Subscribe to Ads and Answers (on LinkedIn) for new episodes with specialists in advertising, AI search, and business growth. #SmallBusinessAnalytics #MarketingAnalytics #AdsAndAnswers #SmallBusinessMarketing #DataDrivenMarketing #AISearch #EmailMarketing #MarketingFunnel