Ep 11: Building Brands with Intention | Yulia Forwood on Brand Strategy

What separates brands that earn recognition and trust from those that struggle to stand out? In this episode of The Marketer’s Podcast, host Ursula Levy speaks with Yulia Forwood, Founder and Strategic Brand Partner at Forwood, about the decisions that shape how a brand is perceived, experienced and valued. Drawing on her work across premium brands and international markets, Yulia explores: • Brand positioning: Why a founder’s view of their business may differ from how customers actually perceive it. • Premium brand strategy: How consistency across messaging, customer experience and commercial decisions shapes perceived value. • Marketing strategy: Why clarity about your audience and value proposition must come before optimising tactics. • International market expansion: Why translating a message is not the same as understanding a market’s culture and expectations. • Sustainability and brand credibility: Why claims must be supported by evidence that customers can scrutinise. • Customer trust: How sales conversations, onboarding and follow-ups can reinforce or undermine a brand promise. Yulia also shares why strong brands understand that they do not need to appeal to everyone to create meaningful value. Whether you work in marketing, lead a business or are building a brand of your own, this conversation offers a practical perspective on making your brand more distinctive, consistent and credible. 🎙️ About The Marketer’s Podcast: Hosted by Ursula (Uschi) Levy, The Marketer’s Podcast brings together marketing professionals and business leaders to explore the ideas, decisions and experiences shaping modern marketing. Subscribe to the channel for more conversations with marketing leaders. #BrandStrategy #BrandPositioning #MarketingStrategy #BrandBuilding #TheMarketersPodcast #podcast #youtube