Japan’s Impact On Pop Culture Is Bigger Than Ever

The impact Japan has had on pop culture around the world goes way beyond Hello Kitty backpacks to influence everything from plush toys to TV shows. Donna Farizan looks into the “kawaii” (cuteness) phenomenon for TODAY with Hoda & Jenna. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: http://on.today.com/ReadTODAY Find TODAY on Facebook: http://on.today.com/LikeTODAY Follow TODAY on Twitter: http://on.today.com/FollowTODAY Follow TODAY on Instagram: http://on.today.com/InstaTODAY