Ep 113: Why Your Shopify and GA4 Numbers Don't Match | Kevin McLaughlin

Your Shopify admin says one revenue figure. GA4 says another. Which one do you trust? Kevin McLaughlin is the founder of Slide Rule Analytics and the man behind one of the most installed GA4 apps on the Shopify App Store. In this episode he explains exactly where Shopify and Google Analytics 4 diverge, how big a gap should actually worry you, and why server-side tracking has become necessary rather than optional. We also cover what AI shopping assistants are doing to attribution, how European consent rules degrade data for EU and UK merchants, when a store outgrows GA4 and needs a data warehouse, and the handful of metrics a smaller store should look at every Monday morning. If you run a Shopify store and you've ever stared at two dashboards that disagree, this one's for you. Shoopr.com - https://www.Shoopr.com.com Slide Rule Analytics: https://www.slideruleanalytics.com Kevin on LinkedIn:   / kevin-mclaughlin-1900   Milk Bottle Labs: https://milkbottlelabs.com 🎧 The Milk Bottle E-commerce Show — a bi-weekly podcast on Shopify, e-commerce and the people building on the platform. Subscribe for new episodes every two weeks. #Shopify #GoogleAnalytics #GA4 #Ecommerce #ShopifyAnalytics #EcommercePodcast