AI Is a Revolution, Not Just an Evolution" | Drew Hendricks of Nimbletoad | Own Your Next

Drew Hendricks has a degree in Philosophy and Ancient Greek, spent ten years as a wine buyer in San Francisco, and now runs Nimbletoad, the AI-powered digital marketing agency he founded in 2008. In this episode of Own Your Next, Drew shares how he jumped from wine to the web, why he calls AI "a revolution, not just an evolution," and what small businesses should do right now to get found when customers ask ChatGPT instead of Google. We get into: • How AI is changing marketing and business operations • Using AI for content creation and SEO without losing the human touch • GEO (generative engine optimization): getting your business found in AI search • Building a continuous growth flywheel with AI • Cost-effective AI tools any small business can start with • Drew's journey from wine buyer to agency founder, and his next bold moves CHAPTERS 00:00 Introduction to Drew Hendricks and his background 02:31 From wine industry to digital agency: Drew's entrepreneurial journey 04:10 The rapid evolution of digital marketing and AI 05:45 Philosophy and AI: Connecting meaning with technology 07:29 The impact of AI on new graduates and foundational skills 09:22 Using AI to create a customized operating system for marketing 13:42 The changing landscape of SEO and content creation with AI 16:39 AI's role in improving local and regional marketing relevance 18:38 Reinventing business models and workflows with AI 21:24 AI's influence on marketing visibility and client engagement 24:16 Creating a continuous growth flywheel with AI 27:46 Cost-effective AI tools and building custom solutions 30:36 Personal growth and future plans: Drew's next bold moves CONNECT WITH DREW • Nimbletoad - https://nimbletoad.com • Barrels Ahead - https://barrelsahead.com • Drew's website - https://drewhendricks.com LISTEN TO THE PODCAST • Apple Podcasts - https://podcasts.apple.com/us/podcast... • Spotify - https://open.spotify.com/show/47U9XlA... MORE FROM JENNIFER • RFP Pursuit AI Hub - https://rfppursuitaihub.com/ • Founder's Climb App - https://apps.apple.com/us/app/founder... Own Your Next: Bold Moves in Business & Life is hosted by Jennifer McPherson. New episodes feature entrepreneurs, leaders, and creative builders sharing the defining moments and bold lessons that inspire you to shape your future and own your next move. Subscribe so you never miss an episode! #AI #Podcast #Entrepreneurship #SmallBusiness #DigitalMarketing Resources mentioned in this episode: • Jennifer McPherson on LinkedIn -   / jennifer-mcpherson-9160b715   • Chickenango Marketing Solutions - https://www.chickenango.com Sponsor for this episode... Chickenango helps brands connect with their communities through thoughtful, strategic communication. Specializing in public engagement, branding, and messaging for sectors such as transportation, infrastructure, energy, and government, Chickenago turns complex projects into stories people can understand and care about. With decades of industry experience, their team builds trust through authentic storytelling and genuine collaboration. Discover how they’re making a difference at https://www.chickenango.com.