How a Mad Men Fan Became a One-Person Go-to-Market Team (and Why AI Can't Tell Your Story)

In this episode of Going to the Market, I sit down with Johanna, marketing lead at Alguna, an AI-native revenue management platform. She started out wanting to be a Madison Avenue copywriter and has spent 15 years in early-stage startups, where "content role" quietly turns into running the entire go-to-market function. We get into what it really takes to market in the AI era: Why storytelling is the one thing AI can't replicate, especially in B2B How to tell a useful AI tool from the next shiny toy Why you need a human in the loop, and where quality starts to erode when you get lazy When to hire a person versus add another agent How small teams can beat bigger ones now that building is no longer the bottleneck and decision-making is What to learn if you're moving into growth or content roles If you work in sales, marketing, or growth at a startup, or want to, this one is for you. Connect with Johanna on LinkedIn, and learn more about Alguna at alguna.com   / jomjo