How to Lead and Communicate Organizational Change

Most change communication fails for the same reason: leaders spend months or years working through a decision, then expect employees to arrive at acceptance the moment it's announced. In this session, ContactMonkey is joined by Priya Bates, President of Inner Strength Communication, to break down a practical framework for leading and communicating organizational change. Priya walks through 10 key questions every communicator should ask before building a change communication plan, starting with what's actually changing and why, not the tactics. You'll learn the change curve, the emotional stages people move through (shock, denial, anger, resistance, acceptance, commitment) and why leaders consistently underestimate how long employees need to get there. Priya also shares her key messaging framework built around what people need to be aware of, understand, do, and believe, plus the importance of matching your tone to how each audience is actually affected by the change. The session closes with how to measure success by tying communication back to real business outcomes, not just opens and clicks. Want a platform built to help you communicate change with clarity? Book a free ContactMonkey demo: https://www.contactmonkey.com/interna... Follow us: LinkedIn: linkedin.com/company/contactmonkey/ #InternalComms #ContactMonkey #Outlook #EmployeeEngagement #InternalEmail #InternalCommunications #EmployeeCommunications #hrtech