From Experimenting to Executing: The 5 Decisions AI-Ready Teams Must Make

Episode 1 of 3 Most B2B marketing teams are still experimenting with AI. The leaders pulling ahead are making strategic decisions that transform how their teams work, grow, and compete. Join AI-forward agency leader Leslie Carruthers to learn the five leadership decisions that separate AI experimentation from real business impact. You’ll leave with a practical framework to accelerate adoption, align your team, and drive measurable growth. What you will take away: Move beyond AI pilots to scalable execution. Master the five strategic decisions every AI-ready marketing team must make. Shift your focus from productivity gains to visibility, pipeline, and revenue. Build the leadership and culture needed for lasting AI adoption. Walk away with a clear next step—and an invitation to continue the journey in a hands-on Lab session. Ready to lead instead of experiment? Reserve your spot today.