Think Like A CEO – Orchestrating Impact and Success as a Trusted Partner to the C-suite

Episode 2 of 3 In a world quickly becoming homogenized and generic, the role of supply chain marketers is the vital investment that can differentiate and grow a thriving and sustainable business. With all the talent that supply chain marketers bring to the table, why is it often so hard for the role to build a productive relationship with key members of the C-Suite (CEO, CFO, CRO)? Is it us? Is it them? Where are we going wrong? In this special “Think Like a CEO” lab, the second in the three-part series based on her upcoming book, Marketing Maestro: A New Approach to Orchestrating Your B2B Career (Fall 2026), Jody Costa Snyder will workshop a key component of each of the 6 Marketing Maestro impact zones with former supply chain technology CEO Shane Snyder to help you think like a CEO and establish yourself as a trusted advisor and partner to the C-suite no matter where you are in your career. By leveraging a Marketing Maestro mindset, you’ll build a better working relationship with leadership, more impactful outcomes, and ultimately, more career success. Aficionado – what you need in your knowledgebase to think like a CEO Composer – how you need to think about documentation and planning to build trust and rapport Orchestrator – how to manage up and build productive trusting relationships Promoter – how to report appropriately to C-suite team members Conductor – how to use your voice like a CEO Audience – how to think about loyalty as a driver of growth Don’t miss this special lab event where you’ll learn directly from a former CEO himself. What you will take away: How to think like a CEO – the leadership mindset fundamentals that will immediately improve your perception and performance What the C-Suite is looking for in a marketing leader Fundamental sales and business leadership principles for marketers Managing up Professionally reporting your impact