You Built It. Nobody Came | Hertz Fauzan, Train of Thought at the Inspire Africa Conference

Every other session starts from problem to product. This one asks the question that comes next: how does anyone find out it exists? In this session from Inspire Africa Conference 2026, Hertz shares how he built an audience of over 200,000 people from scratch in this market—and is now building a product specifically for them, doing things completely in reverse of the traditional order. He makes a compelling case that distribution is a core product problem, not a marketing afterthought, and that treating it as something to solve after launch is why so many brilliant African products stay invisible. Subscribe to our YouTube channel -    / @innovateafricafoundation   Join our programs - https://innovateafricafoundation.org/contact Follow us across social media Instagram - https://www.instagram.com/buildwithiaforg/ X - https://x.com/iaforg LinkedIn - https://www.linkedin.com/company/innovate-... #InnovateAfricaFoundation #InspireAfricaCon2026 #ProductManagement