Meet Super Benji: The AI Sales Dog Rewriting Event Lead Gen

Jeremy Basset, CEO and founder of Super Benji, joins James Dickson to explain how his AI-powered sales tool automates prospecting, personalises outreach, and helps event organisers find sponsors, exhibitors and speakers more efficiently. They discuss real-world results, use cases for big and small shows, and how AI can improve lead quality and reply rates. The episode covers Super Benji’s origins, pricing approach, and quick time-to-results, and highlights practical tips for event teams looking to scale outreach without sacrificing community trust and personalised engagement. EIN listeners can get a month free trial of superbenji.ai using the code EINFREE This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time.