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Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

The Wall Street Journal

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Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

826 861 просмотр · 7 л. назад
The Wall Street Journal
6,73 млн подписчиков
826 861 просмотр · 7 л. назад
As global beer sales have stalled, major brewers such as AB InBev and Carlsberg are flocking to China. WSJ's Steven Russolillo in Hong Kong tests their strategies, sipping the beers specially crafted to win over Chinese drinkers. Image composite: Sharon Shi. Video: Clément Bürge #WSJ #beer