Scents N Stories: How an IBA Grad Became Pakistan’s Fragrance Pioneer with 32 Stores | Scaled

From IBA classrooms to leading Pakistan’s fragrance revolution, Saad Afridi's journey is fueled by passion and persistence. What began as a small essential oils shop turned into Scents N Stories, Pakistan's first dedicated fragrance e-store, and now boasts 32 retail outlets nationwide. In this episode of Scaled, Saad shares how he navigated the challenges of scaling a brand and making fragrance more accessible for everyday consumers. Watch his incredible story and learn how he redefined affordable luxury in the fragrance industry! #nukta #nuktabusiness #scaled #pakistanibusiness #startups #perfumes #ecommerceplatform