Chapter- 5: Products vs Services vs Experiences in Marketing | Examples | BBA, MBA, B.Com

What's the difference between a product, a service and an experience? In this lesson, you'll learn all three marketing concepts in simple English, with easy real-life examples like smartphones, restaurants, hotels, coffee shops and theme parks. Perfect for BBA, MBA and B.Com students preparing for Marketing Management exams, and for anyone who wants to understand how businesses create value for customers. 📘 In this video, you'll learn: ✔ What a product is: tangible vs digital products, features vs benefits ✔ What a service is, and the 4 characteristics of services: intangibility, inseparability, variability and perishability ✔ What a customer experience is, explained with a coffee shop and theme park example ✔ Products vs Services vs Experiences: a clear comparison table ✔ How smartphone stores, hotels and universities combine all three ✔ Why this concept matters to marketers ✔ Quick revision + 3-question quiz ⏱ Chapters 0:00 Introduction 1:06 What is a product? 2:49 What is a service? (4 characteristics) 5:29 What is an experience? 7:18 Products vs Services vs Experiences 8:56 How businesses combine all three 10:30 Why it matters to marketers 11:28 Quick revision 11:51 Quiz: test yourself 12:38 Your assignment 💬 Your assignment: Pick your favourite brand. What is its product, what services does it provide, and what experience does it create? Write your answer in the comments! 📌 Watch the full series: Lesson 1 – What is Marketing? Introduction to Marketing    • Introduction to marketing   Lesson 2 – Evolution of Marketing Concepts    • Evolution of Marketing Concepts   Lesson 3 – Marketing vs Selling    • Marketing vs Selling   🔔 Subscribe to Kotler to Kirana for marketing concepts explained simply, one lesson at a time.    / @kotlertokirana   Note: The coffee shop, theme park and store examples are simple illustrations created for learning. #KotlerToKirana #ProductsServicesExperiences #CharacteristicsOfServices #MarketingManagement #BBA #MBA #BCom #MarketingBasics