Consumer Behaviour Explained | Factors, Buying Decision Process & Types | MBA BBA

Ever bought something just because an influencer recommended it? Or gone shopping for one item and come home with five? That's consumer behaviour in action! In this video, you'll learn the meaning and importance of consumer behaviour, the four factors that influence buying (cultural, social, personal, psychological), the 5-stage consumer buying decision process, the 4 types of buying behaviour, and how consumer behaviour is changing in the digital age. ⏱️ Chapters 0:00 Introduction: Why do we buy what we buy? 1:12 What is consumer behaviour? 2:18 Why consumer behaviour is important 3:35 Factors influencing consumer behaviour 3:56 Cultural factors 4:38 Social factors 5:36 Personal factors 6:34 Psychological factors: motivation, perception, learning, attitudes 8:03 Consumer buying decision process (5 stages) 10:49 Types of buying behaviour 12:57 Practical example: a healthy snack brand 14:03 Consumer behaviour in the digital age 15:05 Quick revision and key takeaway 📌 Key takeaways ✅ 4 factors → Cultural, Social, Personal, Psychological ✅ 5 stages → Need recognition → Information search → Evaluation of alternatives → Purchase decision → Post-purchase behaviour ✅ 4 types → Complex, Dissonance-reducing, Habitual, Variety-seeking ✅ Customers don't just buy products. They buy solutions, experiences and identities. 🎓 Perfect for MBA, BBA, B.Com and marketing beginners preparing for exams, viva or interviews.    • Lesson-4 Marketing Mix 7Ps   Marketing Mix 7 P's    • Chapter- 5: Products vs Services vs Experi...   Products vs Services vs Experiences in Marketing | Examples | BBA, MBA, B.Com    • Lesson-5 STP Marketing   STP Marketing    • Product life cycle (PLC)   PLC    • Marketing Environment Explained | Internal...   Environment Explained | Internal vs External, Micro & Macro, PESTLE | MBA BBA 👍 If this helped, please like, share with your classmates, and subscribe to Kotler to Kirana for more marketing concepts explained in simple English. #ConsumerBehaviour #ConsumerBehavior #BuyingDecisionProcess #MarketingManagement #MBA #BBA #Kotler #KotlerToKirana