How to Generate More Listings Without Generating More Leads

How to Generate More Listings Without Generating More Leads | Agent Legend Webinar Old-school prospecting advice for expireds and FSBOs used to be simple: call three times, and if they don't answer, throw out the lead. That advice is now costing agents listings. This session is about fixing that. Curtis Fenn, 20-year industry veteran and REDX expert on expireds and FSBOs, sits down with Steve Gerten, CEO of Agent Legend, to break down why treating leads like a marketer, not an old-school prospector, is what actually turns expireds and FSBOs into listings today. Chapters: 0:00 Welcome and introducing Steve Gerten (Agent Legend) 3:28 Why expireds and FSBOs are still a top opportunity, just approached differently 4:53 Think like a marketer, not a prospector: starting with your ICP 14:50 A step-by-step breakdown: winning an expired list with multi-channel follow-up 20:00 Why expireds are in "research mode," and what that means for your messaging 24:20 Qualifying motivated sellers and creative financing to prep a listing 29:40 Why homes relist 50% more often with a new agent than the same one 34:40 The outdated "call three times and give up" advice on aged leads 39:40 Reactivating old expired leads through ongoing database marketing 44:30 Personalized, data-driven outreach vs. generic mail 49:50 Getting REDX data or Agent Legend automation, plus free campaign giveaways 53:00 Live Q&A: audience questions on lead follow-up and communication gaps What you'll learn: → Why thinking like a marketer, starting with your ideal customer profile, beats thinking like an influencer or an old-school prospector → The step-by-step, multi-channel follow-up sequence for winning an expired listing (not just cold calling three times) → A REDX data point that surprises most agents: homes are 50% more likely to sell when they relist with a new agent instead of the same one, no matter what happens to the price → Why the "call three times and give it up" playbook that coaches taught for years is outdated, and what ongoing database marketing does instead → How personalization changes outreach: REDX sends 90% of its direct mail as generic, sub-$1 pieces, while Agent Legend focuses on scaling personalized outreach across text, video text, voice, and email → Why Steve estimates 99% of the agents he meets have a real communication gap in their lead follow-up Who this is for: Real estate agents, team leaders, and broker-owners who already have expired and FSBO leads in their pipeline but want a better system for converting them into listings without buying more leads. Mentioned in this session: REDX (expired and FSBO lead sourcing and data) Agent Legend (personalized, automated multi-touch follow-up) Database marketing and lead reactivation platforms Landing pages and messaging built around a seller's mindset Live audience Q&A on lead follow-up gaps 📋 Want to see what this looks like against your own database? 👉 Book a free database analysis with Steve: https://calendly.com/steve-1yo/agentl... 🔔 Subscribe to Agent Legend for more strategies on lead generation, database marketing, and AI-driven growth in real estate. 👉 Follow Agent Legend: Website: https://agentlegend.com/ Instagram: @agent.legend Facebook: @agentlegendsoftware