What Your Lead Engagement Strategy Is Missing | Steve Gerten + Robin Spencer | Agent Legend Webinar

What Your Lead Engagement Strategy Is Missing | Agent Legend Webinar Most real estate teams are following up with thousands of leads and getting nowhere — not because they're lazy, but because they're missing the one thing that changes everything: context. This session is about fixing that. Steve Gerten, CEO of Agent Legend, sits down with Robin Spencer, Head of Business at Faraday, to break down why your CRM tells you what a lead did — but not who they are. And why that gap is costing you deals. Chapters: 0:00 Welcome and introducing Robin Spencer (Faraday) 1:15 What Faraday does and why the partnership works 1:48 The problem with first-party-only data 5:17 The two lead buckets: brand new leads vs. existing "dead" leads 6:51 Why your old database leads aren't actually dead 16:34 Mining the gold in old leads with agentic workflows 17:26 Wake up dead leads: trigger data and shifting lead scores 22:49 Talk to your persona: an AI sales trainer built on 1,500 consumer traits 31:00 Why this context becomes a real company asset 38:15 Wrap-up: attendance, what's next, and thank-yous 38:54 What's next: fully autonomous agentic workflows rolling out soon What you'll learn: → Why behavioral data (clicks, opens, page views) is an incomplete picture — and what consumer context actually tells you → How 1,500+ offline data points per contact (life stage, household composition, income range, move likelihood) change who you call first → The cost case: you're already paying $10–50 per lead for a name and a phone number — the enrichment layer costs less than a quarter per record → How Agent Legend surfaced 2,400 high-intent contacts from 80,000 leads — resulting in 89 conversations in 30 days and 14 new clients → What live trigger data looks like: knowing the moment a contact's circumstances change and they become high intent again → How agentic AI workflows perform differently when they know who a lead is before reaching out — not just what they clicked last Who this is for: Real estate team leaders, broker-owners, and ISA managers who are spending money on lead generation but not seeing the return from their existing database. Mentioned in this session: Faraday (consumer context and predictive data platform) Lily Lead Intelligence (Agent Legend's AI scoring engine) Hazel (Agent Legend's AI follow-up assistant) Follow Up Boss, Lofty, ActiveCampaign (CRM integrations) Identity graph v2 — live trigger data and household-level scoring The "what vs. who" data problem in real estate CRMs Agentic workflows powered by consumer persona data 📋 Want to see what this looks like against your own database? 👉 Book a free database analysis with Steve: https://calendly.com/steve-1yo/agentl... 🔔 Subscribe to Agent Legend for more strategies on lead generation, database marketing, and AI-driven growth in real estate. 👉 Follow Agent Legend: Website: https://agentlegend.com/ Instagram: @agent.legend Facebook: @agentlegendsoftware