How to Scale Your Practice Without Breaking the Bank

Nobody tells you what marketing actually costs to run a cash based practice. So here is the real monthly number and where every dollar of it goes. Most providers either spend nothing and wonder why the phone is quiet or throw money at ads with no offer behind them and call marketing a scam. Both end in the same place. In this video I walk through the monthly line items. What you should be spending on your website and hosting. What email and CRM software actually runs you. Whether you need paid ads at your stage or whether that money is better spent somewhere else. What a content system costs if you build it in house versus hiring it out. Where photography and branding fit and when they are worth paying for. I also cover what percentage of revenue should be going to marketing at different stages. The number looks very different at $8000 a month than it does at $40000 a month and treating them the same is how practices stall. Then the part most people skip. How to tell whether any of it is working. Which numbers to track so you know if a line item earns its spot or gets cut next month. If you are guessing at your marketing budget or you have never actually added it up this one gives you a real number to compare yourself against. that title is a little flat for search. "What I Spend On Marketing Every Month" or "Monthly Marketing Costs For A Cash Based Practice" would pull harder. your call. Most practice owners do not have a clinical problem. They have a business problem. I am Dr. Kelly Alhooie DPT. I worked four jobs and was buried in debt before I built OrthoPelvic Physical Therapy into a seven figure cash based clinic. Then I built PelviBiz into a second seven figures and walked away from patient care entirely. Everything on this channel is what I actually ran. Pricing. Packages. Marketing. Hiring. Systems. Over 400 providers have used it. PTs. OTs. ATs. chiros. NPs. Every specialty. No theory. No fluff. Just the next thing that works. Follow us on Instagram @pelvibiz. Send us your practice question there and we will answer it. Free Growth Assessment: https://preview.pelvibiz.com/widget/b...