Don't Start From Zero: 6 Patterns Behind Ideas That Get Traction

Most founders think great ideas start from a blank page. They don't. Instagram took Stories from Snapchat, Reels from TikTok, and Threads from Twitter. I used the same pattern on a side project and went from 0 to 200 users in 3 days. In this video: the 6 patterns we see behind new products that got traction early, applied live to a crowded market: ad tech, with Plai as the example. The 6 patterns: 1. Don't start from zero: start from an app that's already working 2. Pick a niche user segment 3. Don't copy what the popular apps already built 4. Go after the gaps: what users ask for and nobody has built 5. High-frequency needs win: weekly or daily use 6. Talk to users before you build Chapters 0:00 The patterns behind ideas that got traction 0:33 Pattern 1: Don't start from zero (Instagram, Snapchat, NotebookLM) 1:50 Live example: Plai in crowded ad tech 2:30 Pattern 2: Pick a niche user segment 4:28 Pattern 3: Don't copy the popular apps 5:53 Pattern 4: Go after the gaps 8:14 Pattern 5: High-frequency needs win 9:36 Pattern 6: Talk to users before you build 10:31 Recap Want this research done for your product? https://6to9.ai #startup #productmanagement #buildinpublic