Luxury Vodka: The Art and Science of Crafting A Brand | Forbes

Pernod Ricard is doubling down with Absolut Elyx in a quest to dethrone Grey Goose. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbesvideo   Forbes Video on Instagram:   / forbesvideo   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.