How Juno Health Built a Bold Brand by Listening to Market Frustration

The EHR market is crowded with cautious messaging. Standing out requires a distinct edge, not just a list of product features. Swaay.Health sat down with Ryan Pfister, Director of Brand Strategy and Marketing at Juno Health, to explore the strategy behind their edgy rebrand. You will discover how his team anchors their core messaging in raw customer frustration to safely separate their brand from the pack. We also discuss how to adjust your messaging for risk-averse buyers and secure executive approval for bold campaigns. 🔔 Subscribe for more great healthcare marketing & patient experience interviews. Learn more about Juno Health at https://www.junohealth.com/ Find more healthcare marketing, PR, and patient experience stories at https://swaay.health/ ---------- ⏰ Jump to the Moments That Matter 0:00 The Crowded EHR Market 2:04 The Origins of Juno Health 4:20 Why B2B Marketing Needs a Bolder Stance 8:34 Base Bold Claims on Genuine Frustrations 10:16 Dial the Intensity Based on Your Audience 14:16 Prove Market Curiosity to Build Trust 21:33 The Bottom Line for Healthcare Marketers #HealthcareMarketing #HealthIT #DigitalHealth #EHR #SwaayHealth