Stop Marketing Like B2B SaaS: Why Healthcare Should Follow the Aerospace Playbook

Healthcare and the aerospace industry share a lot more airspace than you might think. We always hear about the regulations and the high stakes. What happens when you look at how these massive industries handle marketing? Swaay.Health sat down with Wayne Barringer, CEO of Jaro Group. Barringer spent years working in the communications and creative teams at Boeing and now consults in healthcare. He breaks down why finite markets force a shift from lead generation to deep sales support. He also explains how infrastructure lock-in dictates the buying committee. Barringer shares why marketing teams need to stop saying yes to every sales request and start helping their business partners think. What are your thoughts about the comparison between healthcare and aerospace? Drop your thoughts below. 🔔 Subscribe for more great healthcare marketing & patient experience interviews Learn more about Jaro Group at https://www.jaro.win/ Find more healthcare marketing, PR, and patient experience stories at https://swaay.health ---------- ⏰ Jump to the Moments That Matter 0:00 - Introduction 3:40 - Comparing The Aerospace And Healthcare Markets 9:13 - Handling High Stakes Crisis Communications 11:53 - Why Infrastructure Dictates The Buying Decision 17:01 - Moving Away From The Order Taker Mindset 28:19 - Own Your Calendar Or It Will Own You 37:25 - Managing Your Marketing Superpowers And Kryptonite #healthcaremarketing #hcmktg #B2BMarketing #SwaayHealth